Let's talk

Jeffrey Austin

Senior Marketing
& Design Leader

Senior Marketing & Design Leader based in Dallas, TX.

Resume

Experience

Visionary marketing and design leader with 15+ years of experience building scalable design systems, leading cross-functional teams, and driving measurable business results. Expert in aligning UX strategy, operations, and digital marketing to deliver seamless enterprise solutions. Proven ability to transform complex challenges into intuitive user experiences, optimize processes, and mentor high-performing teams. Skilled in design operations, experimentation, and data-driven decision-making to enable growth and operational excellence.

Download PDF
– Present

Sr. Manager, Global Web Marketing

Trend Micro – Dallas, TX

Leading global web strategy, experimentation and a distributed web team.

  • Directed global web strategy across 42 regional sites, increasing traffic, engagement, and conversion rates through strategic UX and content initiatives.

  • Built and scaled a centralized localization framework, reducing deployment time by 30% and enhancing global brand consistency.

  • Led cross-functional collaboration with creative and analytics to optimize Adobe Experience Manager and Adobe Target, enabling scalable experimentation and performance improvements, averaging 4–5 tests a month.

  • Mentor and scale a distributed team of seven designers, content authors, and conversion specialists; instituted weekly analytics reviews to accelerate learning loops.

–

Manager, Global Web Marketing

Trend Micro – Dallas, TX

Global site refresh, testing and SEO that grew traffic and pipeline.

  • Spearheaded global site refresh and UX optimization via A/B testing, improving campaign ROI by 25%.

  • Advanced SEO strategy, doubling organic traffic and tripling qualified lead generation.

  • Aligned global brand standards with regional needs through strategic content and UX leadership, reducing time to market.

–

Sr. UX Designer

Trend Micro – Dallas, TX

Enterprise UX frameworks, research and design mentorship.

  • Designed and implemented enterprise UX frameworks adopted globally.

  • Conducted user research and usability testing to guide product development and improve customer experience.

  • Mentored junior designers, elevating team capabilities and design quality.

–

Sr. UX Designer

Distribion – Dallas, TX

User-centered design and prototyping across product teams.

  • Introduced user-centered design methodology across product teams to increase usability and customer satisfaction; led prototyping and user testing that shortened product release cycles.

  • Delivered high-fidelity prototypes and interaction models used by product developers to reduce rework and ensure consistent design handoffs.

–

Sr. UX Designer

Boxcar Creative – Dallas, TX

Campaign UX and microsites for Fortune 500 brands.

  • Directed digital campaign UX for Fortune 500 clients (EMC, Nissan, Symantec), producing campaign interfaces and microsites that improved engagement metrics.

  • Collaborated with marketing and analytics to convert creative concepts into measurable campaign outcomes.

Education

Education & Training

Oklahoma State University, Tulsa Community College and Owasso High School.

  • Oklahoma State University — Associates in Applied Science Degree

  • Tulsa Community College — General Education

  • Owasso High School — Diploma

Core Competencies

Platforms & Strengths

The tools and disciplines behind the results above.

Platforms & Tools

  • Adobe Experience Manager (AEM)
  • Adobe Target
  • Optimizely
  • VWO
  • Google Analytics
  • SEO Tools
  • Figma
  • Adobe XD
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • After Effects
  • Workfront
  • Webflow

Skills & Strengths

  • UX Strategy
  • UI & UX Design
  • Art Direction
  • Brand Identity
  • Prototyping
  • DesignOps
  • Conversion Rate Optimization (A/B & MVT)
  • Personalization
  • Analytics & Experimentation
  • Product Strategy
  • Campaign Execution
  • Project Management
  • Cross-functional Leadership
  • Communication
  • Adaptability
FAQ

Questions & Answers

Quick facts about Jeff Austin's work, results and how to get in touch.

Who is Jeff Austin?

Jeff (Jeffrey) Austin is a Senior Marketing & Design Leader based in Dallas, Texas. He is Sr. Manager, Global Web Marketing at Trend Micro and has 15+ years of experience across agency and in-house teams in UX design, web marketing, conversion rate optimization and experimentation.

What does Jeff Austin do at Trend Micro?

He directs global web strategy across 42 regional sites, leads a distributed team of seven designers, content authors and conversion specialists, and runs Adobe Experience Manager and Adobe Target experimentation averaging 4–5 tests a month.

What results has Jeff Austin delivered?

His work includes a centralized localization framework that cut deployment time by 30%, an SEO strategy that doubled organic traffic and tripled qualified lead generation, and A/B-tested UX optimization that improved campaign ROI by 25%.

Which platforms and tools does Jeff Austin work with?

Adobe Experience Manager (AEM), Adobe Target, Optimizely, VWO, Google Analytics, Figma, Adobe XD, Workfront, Webflow and the Adobe Creative Suite.

How can I contact Jeff Austin?

Email jeff@jfreyaustin.com or connect on LinkedIn at linkedin.com/in/jfreyaustin. He is available for new projects.